Motor Age

Denso
DENSO has announced the availability of 238 new part numbers in its latest starter and alternator catalog (SA-CAT-0314), expanding coverage to a total of more than 201.6 million Units In Operation (UIO) for alternators and 200.5 million UIO for start
MACS Worldwide
The Mobile Air Conditioning Society Worldwide now archives more than 1 million automotive service technician Section 609 records.  
Ivy Palmer photo
After a three-month contest, a grand prize winner for Safebraking.com's (with collaboration with NUCAP Industries) Bad Brake Pad Contest has been chosen.  
Snap-on
With Snap-on's new subscription program, automotive professionals now have access to continuous diagnostic software upgrades and a very affordable payment plan.
EnerSys
EnerSys, the manufacturer of ODYSSEY batteries, announced its sponsorship of Rutledge Wood’s 1953 Plymouth Suburban project vehicle, which will join the 2014 Hot Rod Power Tour in Knoxville, Tenn.  
ASA logo
The Automotive Service Association welcomes the New England Service Station & Auto Repair Association as its newest “supporting association” member.  
Lexus NX
The all-new Lexus NX comes to market as the brand’s first entry into the luxury compact crossover segment and with the first turbo in the lineup.  
Bosch
Robert Bosch LLC has introduced 40 new part numbers to expand its braking, engine management sensor and Long Haul (HD) Starter lines.   
Mitchell 1
Mitchell 1 has enhanced its SocialCRM customer retention and new customer acquisition service by adding a recurring target marketing e-mail campaign feature that automatically reminds customers about recommended auto repair services that were not com
In 1998, with all AODE/4R70W transmissions, Ford decided to exchange a typical internal wiring harness for a molded circuit board.