online marketing

  • The trick to maximizing your online marketing efforts is to be strategic in your approach. Simply being active in a variety of platforms isn’t enough to distinguish yourself from the competition. These days, consumers are looking for authenticity.
    Aaron Stokes
  • The rise of online fraud has outpaced regulations to combat it, especially in the auto parts industry, so it’s important to maintain a good reputation and to authenticate transactions and protect customers.
  • Companies that receive Google Premier Partner status have demonstrated advanced knowledge in search engine marketing along with a strong track record of performance for their clients.
  • A key part of marketing is monitoring and improving your shop’s online presence, which includes regularly thinking about what you put online – and checking what others are saying about your business online.
  • The problem for many shops has been they just aren’t too good at marketing or just don’t have time to spend on it. All too often, they leave their marketing up to word-of-mouth.
  • The 2013 SEMA Show Educational Program includes a conference dedicated to helping auto-related businesses succeed in social media and online marketing.