• Interstate Batteries is rolling out a new rebranding initiative aimed at bringing consistency to the product line’s look while maximizing shelf impact. 
    Tom Gray
  • TRICO is continuing efforts to drive consumer demand for its wiper blade products through an integrated advertising campaign this fall with a national tie-in to college football. The plan includes print, radio, online media and truckside advertising.
  • Digital marketers have developed a wealth of best practices you can follow to ensure you make the most of your budget.
    Michelle Bizon, Moving Targets
  • Ad vendors can sit back and test new theories in your business at a safe distance. Even for those with the best intentions, if they don’t know how to properly measure the real results in your shop, they don’t know just how much damage they’re doing. 
    David Rogers
  • A key part of marketing is monitoring and improving your shop’s online presence, which includes regularly thinking about what you put online – and checking what others are saying about your business online.
  • When it comes to the things shop owners want to spend money on, marketing and advertising aren’t typically at the top of the list. But without marketing or advertising, you’ll never generate the revenue needed to fund new tool purchases or staff expansions.
  • Though many of us still hold on to an earlier time of direct interaction with our customers, the ways that we engage our customers in today's service world demand that we step out from behind our counter and try new ways of attracting and retaining customers. 
  • Tony Lombardozzi and Peter Abdelmaseh are forming a new advertising and marketing agency serving independent body shops throughout the United States.