ATI

  • The Automotive Service Councils of California announces a new corporate partnership with Automotive Training Institute, an industry leader in automotive business coaching, providing expert management and consulting services.
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  • Is it compassion or fear that is residing in you that is the overriding component in your decision-making process in holding your employees accountable? That is the real question.
    Chris Frederick
  • Advanced Technical Institute (ATI) announces that automotive technology faculty member Edwin Miller has earned the prestigious Certified Higher Education Professional (CHEP) designation from the National Association of State Administrators and Supervisors of Private Schools (NASASPS).
    Advanced Technical Institute, Edwin Miller, Certified Higher Education Professio
  • The reality is most owners are working so hard in the business they actually don’t know what is happening to them. I was listening to a rather long but worthwhile story from Kim Hickey, an ATI coach and former shop owner, explaining how it can happen to anyone.
    Chris Frederick
  • Some want to develop a second in command so they can enjoy more free time in their life or prepare for retirement. This gives us the knowledge and skill to implement change; however, the one thing we have to have is your commitment. 
    Chris Frederick
  • Most of us understand that if you are not growing, you are probably slowly going out of business. With costs increasing every year and our people wanting to grow, there is pressure on all shop owners to continue to grow their business.
    Chris Frederick
  • The Leading Ladies 20 Group, part of the Automotive Training Institute (ATI), features women from around the country banding together to better their businesses and themselves.
    Tschanen Brandyberry
  • If you want to stay the best shop in your market, you have to be profitable enough to deliver the best experience today’s customers desire, and that takes money.
    Chris Frederick