Chery plans to introduce new models next year in China to try and retain its share (only 7.2 percent) in China, which is considered the second-largest auto, market in the world. Rising personal incomes in China have made automobiles affordable for more people. Chery, which is affiliated with Chrysler, LLC, is the fifth largest car company in China. They sold more than 200,000 units in the first half of 2007 and plan to sell more than 400,000 during the year.
Tongyao seems to understand Chery's position in the world market. "We are still tiny," he said. "We need time to improve ourselves." No matter how low the vehicles are priced, they cannot succeed in Europe or the U.S. without high quality.