The path to Salem Boys’ door
Arizona shop has paved its way to success through credibility.
When Mark Salem started on the radio airwaves in the mid-1980s, he was told that he was not allowed to mention the name of his shop during his car repair program.
Throughout the next several years, Salem never once mentioned his shop, Salem Boys Auto in Tempe, Ariz., rather, building himself up as a credible source and referring folks to other quality shops. It wasn’t a marketing plan, but it worked, and Salem Boys has built itself a reputation as a credible shop, and a tremendous customer base to match. Read More
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