Yokohama 2013 dealer ride and drive program kicks off

Jan. 1, 2020
Yokohama Tire Corporation (YTC) has kicked-off its 2013 experiential Ride and Drive Training Program in Albuquerque, N.M.

Continuing to educate dealers throughout the country about its tire line-up, Yokohama Tire Corporation (YTC) has kicked-off its 2013 experiential Ride and Drive Training Program in Albuquerque, New Mexico.

“One of our primary objectives is to interact with our dealer network and help them sell more Yokohama tires,” said Fred Koplin, YTC director, marketing communications. “This annual program is an important tool to help educate dealers and prepare them to engage consumers. It also encourages dealers to share personal experiences about the benefits of Yokohama tires.”

Koplin said dealers will test drive Scion FR-S cars equipped with Yokohama’s AVID Ascend®, AVID® ENVigor®, S.drive® and ADVAN Neova® AD08 tires on a variety of slalom courses during the training program, which will be held in the following locations:

April 23-26                           Buffalo, N.Y.

April 29 - May 2                  New England

May 13-17                             Salem, Va.

May 20-22                             Cincinnati

June 13-14                            Detroit

June 18-19                            Indianapolis

June 24-27                            St. Louis

July 23-26                             Denver

July 31- August 1               Spokane, Wash.

August 27-29                       Santa Clara, Calif.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend®  –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

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