As gas and food prices continue to rise, more and more families are struggling just to make ends meet. To address these concerns, Uniroyal® Tire has partnered with consumer advocate and family-savings expert Kimberly Danger to help educate Americans on easy ways to keep more money in their wallets. Working together, the pair will offer a year-long series of advice, eBooks and instructional videos; all are available for free on Uniroyal.com. A series of four eBooks and 14 videos featuring Danger will be offered to the public throughout 2008. Topics include: “Starting the Year Off Right,” comprehensive advice for organizing your home and finances; “Hit the Road for Less,” creative ideas for a fun and affordable family road trip; “Shopping and Cooking Efficiently,” quick and easy ways to keep your family fed for less; and “Holiday Savings,” holiday entertainment, crafts and gift-giving for less. Danger will also be conducting television, print and radio interviews nationwide to help spread the word on her cost-cutting tips, according to the companies. “I’m excited about this campaign because Uniroyal and I share some very common goals,” says Danger. “We both want to help families save time and money so their lives will be a little bit easier. Together, our goal is to help people become smart consumers so they can focus their money and energy on the things they value most.” Uniroyal created the “More Mileage for Your Money” campaign in 2006 with a focus on helping consumers combat rising gas costs and other automotive-related expenses. With the assistance of Danger, the public service campaign has now expanded to include advice on a variety of other key budgetary items, as well as time management issues. “This campaign is a logical extension of Uniroyal’s mission to provide good quality, affordable tires to drivers everywhere,” says Kaz Holley, Uniroyal® brand director. “In partnering with Danger we want to help families get the most value out of their purchases in many areas, not just tires.” |
