TBC Corporation, one of North America’s largest marketers of automotive replacement tires, has completed an initiative to rebrand 64 Tire Kingdom locations across six states to NTB Tire and Service Centers (better known as National Tire and Battery). NTB Tire & Service Centers, also a member of the TBC Corporation network, provide a broad range of automotive maintenance and tire services in more than 400 retail locations.
The scope of this initiative is limited to Tire Kingdom Service Centers located outside of the state of Florida and includes: Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Vermont. TBC Corporation will maintain the Tire Kingdom Service Centers brand in Florida.
The rebranding initiative included an exterior refresh, interior redesign and delivery of a fully integrated marketing plan educating customers about the New Name, Same Great Service.
“The result of this rebrand is a refreshing and inviting look and feel for all consumers,” said Markus Hockenson, Senior Vice President, Retail Operations for TBC Corporation. “While the name on the front of our Tire Kingdom stores outside of Florida has changed, our underlying commitment to customer service, premier workmanship and value-priced services remains the same.”
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