Kukui Corporation, a developer of marketing software solutions for the automotive repair industry, has added a new tire module to its success platform. The tire module will enable Kukui clients who sell tires, to market their products and services online. The online component easily integrates into a tire retailer or automotive repair center’s website and guides consumers through the tire purchasing process.
For example, through the tire module, consumers can seamlessly browse a shop’s tire inventory, obtain pricing by size or by the year, make and model of their vehicle, view rebates and schedule service appointments. The new module also offers the ability to check suppliers’ inventory in real time and includes an email marketing feature with simple campaign creation and management elements.
According to Dealer Plus, a software developer catering to the retail tire industry an retail tire resource, 68 percent of all tire sales start with an online search. Only 17 percent of replacement tires are sold through new car dealerships, leading many traditional auto repair shops and other retailers to expand their services to include tire sales.
“Over the history of the automotive industry, shops have been fragmented into different specialties: transmission, auto body, tires, mufflers, etc. Now we’re moving into a trend where shops are beginning to do it all,” said Kukui President and CEO Todd Westerlund. “We researched the tire industry and found growing demand for a fully-functioning tire module.”
Through its revolutionary software platform, Kukui is able to accommodate all of a service shop’s marketing needs – from website development to social media support to direct mail fulfillment. The company’s product suite includes smart web pages that are optimized to boost sales conversion rates, a simple-to-use Content Management System and customer retention tools such as email service reminders. The platform also offers detailed analytics to help shop owners determine which marketing channels are generating the most business.
The company is continually upgrading its platform to offer new features that will help clients grow sales.
“We believe this new module allows us to serve our clients better and establishes Kukui as a leader in the marketing software solutions space,” added Westerlund.
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