Yokohama Tire Corporation (YTC) has announced its sponsorship line-up for the 2013 NFL season: the New England Patriots, the Chicago Bears and, for the first time, the Indianapolis Colts. YTC’s affiliation with the Bears is in its second year and in its third with the Patriots.
“The teams we’re sponsoring this season are all Super Bowl champions with passionate fan bases,” said Andrew Briggs, Yokohama director, marketing and product planning. “Each is a strong partnership that will increase awareness of Yokohama in their respective markets and help drive more foot-traffic into the showrooms of our local dealers.”
Yokohama will run media advertising across the team’s television platforms. With the Colts, there will also be a social media component, as well as an interactive booth in the Fan Zone area at their eight home games.
In addition to the Bears, Colts and Patriots, Yokohama’s 2013 sports sponsorship roster includes partnerships with Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here
