Yokohama is increasing prices on all of its consumer tires by up to 8 percent, effective June 1, covering its car, performance and light truck lines.
There will also be some in-line adjustments. Off-the-road and commercial tires will not be affected by the increase.
“Raising prices is always a difficult decision,” says sales director Shawn Denlein. “We’ve been doing our best to contain our costs but the continued rise in raw materials, energy and transportation must, unfortunately, be reflected in Yokohama’s pricing.”
“We work hard to keep costs down while bringing the best products to market at competitive prices,” adds Jim MacMaster, executive vice president and COO. “Even with our operational efficiencies, environmental procedures and the latest technologies, today’s tough business climate makes it a challenge to contain costs.”
For more information, visit www.yokohamatire.com.