John Shoemaker

  • I have heard a lot of discussion about photo estimates lately. People ask me what I think about them and how they will affect our industry.
  • Sustainability is the word I like to use when describing to shop owners what they must do to continue doing business in the collision industry. In my explanation, I try to illustrate how a shop owner must adapt to their environment to keep their business operating through future changes.
  • Just think for a minute about the number of people that will read your damage appraisal. The vehicle owner, of course, along with employees in a collision repair facility, parts vendors, sublet contractors, and if you are in a direct repair program, the insurer.
  • There is a bright future ahead for the industry, especially if shop owners get more involved.
  • Generally, low touch time creates high cycle time, so I will show you how those two numbers relate to each other.
  • BASF’s John Shoemaker, Business Development Manager for BASF Automotive Refinish Coatings, will teach a course on damage assessment at the inaugural Carolina’s Educational Collision Conference (CECC) on Saturday, May 18 from 9:00 – 11:00 a.m., held at the Cabarrus Arena in Concord, North Carolina.
  • Monitoring paint material costs can be tricky. Not only are there a lot of variables, but contrary to popular belief the most profitable painter is not always the one that is using less material.
  • The toughest obstacle to paint/material profitability is reporting products in the wrong category. I encourage shops to separate paint/materials into four categories: Paint, Supplies, Materials and Tools/Equipment.