Automotive Training Institute

  • I have never met a great relationship-based salesperson who didn’t need a sales manager to keep them consistent. Selling is not like riding a bicycle; there are good days and bad days.
    Chris Frederick
  • I think everyone will agree the interview process is one of the more uncomfortable things we do as owners or managers.
    Chris Frederick
  • If you can succeed with productivity and efficiency, you will be much closer to your dreams coming true. 
    Chris Frederick
  • It is important for us, as pilots of our businesses, to take a look around, not to focus only on the instruments or KPIs, but to become aware of our environments as well.
    Chris Frederick
  • How many times has something that bothered you happened in the shop, but you chose to ignore it rather than confront the employee
    Chris Frederick
  • Remarkable marketing is the real key to getting more cars to your shop. Competition for your customers’ attention is at an all-time high.
    Chris Frederick
  • Everyone has to start somewhere, and not everyone starts their first shop with all the bells and whistles. Let’s face it: you can’t have the Garage Mahal without the customer base to support it.
    Chris Frederick
  • This month I want to share a great story that will help you continue to be the best shop in your market. Our head coach, George Zeeks, shares what he has learned from helping hundreds of shop owners obtain a better life.
    Chris Frederick