Automotive Training Institute

  • Some want to develop a second in command so they can enjoy more free time in their life or prepare for retirement. This gives us the knowledge and skill to implement change; however, the one thing we have to have is your commitment. 
    Chris Frederick
  • Most of us understand that if you are not growing, you are probably slowly going out of business. With costs increasing every year and our people wanting to grow, there is pressure on all shop owners to continue to grow their business.
    Chris Frederick
  • The Leading Ladies 20 Group, part of the Automotive Training Institute (ATI), features women from around the country banding together to better their businesses and themselves.
    Tschanen Brandyberry
  • If you want to stay the best shop in your market, you have to be profitable enough to deliver the best experience today’s customers desire, and that takes money.
    Chris Frederick
  • Chris "Chubby" Frederick shares his tips for improving your managerial, marketing and number crunching skills in his new segment, "Chubby's Tip of the Week."
    Chris Frederick
  • Owning a shop today is not all about fixing cars; one critical part of success today is having the skills to develop an accurate estimate and repair plan.
  • Employees know what’s expected of them in their job, and of course they know what’s good enough, right? How many times have you thought, “You’re a professional, you should know what the job is, just do it!”
    Chris Frederick
  • Most of us sleep with a great coach; however, if you won’t listen to him or her, let me give you some suggestions before you hire a coach.
    Chris Frederick