Automotive Training Institute

  • What can we do to make things move more efficiently or how can we improve productivity, capitalizing on every potential business possibility we encounter daily?
    Keith Manich
  • What should you charge for the parts you are putting on someone’s car? Too many shops just don’t charge enough.
    Chris Frederick
  • Writing up and implementing job descriptions and standard operating procedures is something that needs to be done and established before we can ever expect the shop to run like we want and need it to run.
    Chris Frederick
  • Repairers may be put in a position where they perform “free” work to ensure a vehicle is repaired properly. But it’s critical that you get paid for every operation your shop performs.
    Nace Automechanika Atlanta Logo
  • We have a ton of new technology coming out to help us run our shops better. The real question is, are we ready enough for it to help us?
    Chris Frederick
  • Kukui Corporation has been named a Preferred Supplier of the Automotive Training Institute.
    Automotive Training Institute
  • Is it compassion or fear that is residing in you that is the overriding component in your decision-making process in holding your employees accountable? That is the real question.
    Chris Frederick
  • The reality is most owners are working so hard in the business they actually don’t know what is happening to them. I was listening to a rather long but worthwhile story from Kim Hickey, an ATI coach and former shop owner, explaining how it can happen to anyone.
    Chris Frederick