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R&Y A/C Compressors heats up the internet

Thursday, January 3, 2019 - 08:00
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Florida is hot. Florida needs air conditioning. So anyone who can figure out a better way of supplying affordable A/C in the Sunshine State will have Floridians beating a path to their door. In this case that door says R&Y A/C Compressors, and the path to it is the internet.

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“Our business is unique,” explains Prosper Mamane, who has partnered with his cousin Jacob Shaked to run R&Y. “We have very little competition, and we’re in a emerging market in the fact that e-commerce for automotive parts is in its infancy.”

At a Glance:
R&Y A/C Compressors

North Miami Beach, Fla.
Roy Shaked
No. of locations
Years in business
Square footage

“We’re not wholesale,” adds Shaked. “What we do is 99 percent business to consumer. We sell online through eBay, Amazon, Wal-Mart and our website. We also sell locally and to other shops within Miami-Dade County.”

According to their website, R&Y A/C Compressors distributes “a comprehensive line of replacement mobile climate control products.” Their principal product is remanufactured A/C compressors, which they do in-house. And who are the consumers? Again, thanks to the internet, there’s a new and growing breed of do-it-yourselfers armed with YouTube videos; what R&Y likes to call “weekend warriors” on the site.

“What we’ve found through our data, from our customer surveys, and speaking to customers in person,” explains Shaked, “is that many people find us on the Internet, not so much word of mouth. And they want to purchase the part on the Internet because at the end of the day the one thing that controls everything else is price. As long as the quality of your product is good and the price is reasonable, consumers are willing to take a chance at purchasing parts online.”

The whole thing got started in 1987 when Shaked’s father Roy started AAA Radiator & Auto Air Conditioning in North Miami Beach. “The demand was there, the supply was low, so he figured that was the first step for the business,” Mamane says of the original service shop. “But after a year or so they concluded that they needed to be rebuilding their own parts, because that’s where the real business was. There are a lot of shops, but how many of them can rebuild their own parts, supply their own demand, and do it in a quick amount of time?”

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