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Brother duo combine skillsets to lead German-focused auto repair shop

Friday, September 7, 2018 - 07:00
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Ever since Karl Benz invented the modern car in 1885, German engineering has played a prominent role in automotive history, but it wasn’t till the early 1950s that Germany cracked the U.S. market with the original Volkswagen Beetle. And as the Federal Republic’s products grew in reputation, America would fall in love with some of their top-notch marques: Porsche, Audi, BMW and Mercedes-Benz.

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At a Glance:
Hans Wittler's Automotive
Albuquerque, NM
Adreas and Roger Wittler
No. of shops
Years in business
No. of techs
Total no. of employees
No. of customer vehicles per week
Avg. weekly ticket
$1.9 million
Annual gross revenue

And with German engineering came German engineers, among them Hans Wittler, who with his wife Christel, immigrated to Albuquerque, NM in 1958. There he worked as a factory-trained dealership technician before opening his own shop in 1975.

“Of course the Bug was real big back then, Audi was just coming along and Porsche was pretty big too — it was a pretty decent market,” recalls Hans’ younger son Andreas. “He had experience in all of those, for the simple reason that he had come out of (those) dealerships, so the buzz was huge at that point.”

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Besides Hans’ detailed knowledge of German cars, “his own ideals shape(d) a quality service experience,” notes the shop’s website. “Christel and Hans worked together for 24 years to make their small business a success with help from their sons Roger and Andreas. With their father’s standards of hard work, dedication and integrity, Roger and Andreas took control of the business in 1999,” when their father passed away.

“My dad taught us to do the right thing no matter what,” Andreas states. “He used to say ‘just fix the car, whether you make money or not, and it will all work itself out in the end.’ Those are the kind of things he instilled in us.”

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