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Understanding consumer behavior through price transparency

Wednesday, March 27, 2019 - 07:00
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In this latest Remarkable Results podcast with Carm Capriotto, he speaks with Jill Trotta, Vice President, Industry Advocacy and Sales RepairPal, who discusses pricing transparency and reiterates the fact that it is not going away.

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Every shop owner should understand this and never let this disable them in any way. If you happen to have a friend who is struggling with pricing, let them listen to this episode and it may be worthwhile for them to best understand how it works and what it means to your operation.

Jill says that millions of people visit the RepairPal site each month and the data they collect helps them understand how to make pricing transparency work for you. She also offers some survey results that, are frankly, disturbing as it relates to satisfied customers.

Listen to the podcast here.

With over 400 collective episodes between Remarkable Results Radio, the Town Hall Academy and the new show ‘For The Record’ you have the power of the spoken word in these long-form audio interviews. They are the perfect learning tool for the aftermarket forever student.

Carm Capriotto hosts the industries premiere podcast content library where service professionals, technicians, business coaches, educators, and industry executives among others bring raw, unfiltered, honest, and sincere stories that shaped their success. The podcasts also bring you insights, trends, best practices and stories of personal achievements.

Listen on your favorite podcast listening app or on https://remarkableresults.biz/episodes. These are “Conversations Worth Hearing!”

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