Having a blog for your auto repair shop may not be at the top of your priority list, but a lot of credible data suggests that maybe it should be. One source shows that including a blog as a key component of your website and auto shop marketing strategy increases the chances that your blog will have highly indexed pages on Google — by the incredible amount of 434 percent! And the higher your pages are indexed, the greater the likelihood that your shop will come up with more favorable search results when a prospective customer is searching for auto repair shops.
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Running an auto repair business in 2017 is vastly different than it was just a decade ago. It’s no longer enough to simply do a great repair job, have a website and do a little advertising. There’s just so much competition and significantly more options for your customers to opt for auto repair. In order to ensure you keep customers rolling into your shop, you need to do everything you can to prove you’re the best at what you do.
1. Attract Your Audience
Arguably the top reason any company starts a blog is to better attract an audience. When customers are searching for an item or service, the first place they often turn is the internet. In fact, studies show that 47 percent of modern consumers check anywhere from three to five online sources before making a purchase. That means that nearly half of your audience is taking the time to search for answers online before ever even getting into their car. Armed with this knowledge, your blog can help to ensure that when your audience searches for answers, your shop is the solution that pops up.
Search engines love content, that much is a fact. The problem with content is that after you set up your initial company website, there isn’t much room to add more content. That’s where a blog comes in. A regularly updated blog gives you a platform to continuously add content to your website, letting Google and all the other search engines know that your shop has the answers people are looking for, and getting your name in front of future customers.
2. Establishes Authority
While attracting people to your website is the first step, it’s hardly the only reason to start an auto repair shop blog for your business. Bringing people to your website is great, but it’s what people read on your site that really matters. Writing blogs that answer your customer’s questions makes your shop an authority in auto repair. This means that when people have a problem with their vehicle, they’ll begin to associate you with a solution and make you top of mind when they’re ready for a repair.
Becoming an authority in your industry allows you and your shop to not only flex your knowledge muscles, it helps your customers form a relationship with your shop. Content marketing is all about trust and there’s no better way to build that trust with your customer base than through blogging.
3. It Isn’t Difficult to Do
The good news about blogging is that not only is it an effective marketing tool, but it isn’t all that difficult to do. Many popular and intuitive website and blogging platforms such as Wordpress make including a blog on your site incredibly easy to do. While optimization can be a bit tricky, a great starting point is to put your digital pen to digital paper, create useful and relevant information to your readers and upload it to your blog.
If you’re looking for a good way to take your auto repair business to the next level, a new company blog may be just what you need.
For more information about Mitchell 1, visit www.mitchell1.com.