With pitchers and catchers reporting to Spring Training in less than one month, Hankook Tire America is marking the occasion by announcing Mona McHenry the winner of the latest Hankook Tire ‘Great Hit’ giveaway. As the promotion’s Grand Prize winner McHenry won a brand new 2012 Volkswagen Passat TDI SEL.
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McHenry, 46, who entered the promotion online, works in sales in her home town of Destin, Fla. On Jan. 30, Hankook Tire America’s Senior Vice President of Sales, Shawn Denlein, awarded McHenry her prize at Pep Boys Auto’s Destin, Fla., location. “When I found out I won I just couldn’t believe it” said McHenry. “This comes at such a great time, it’s really a dream come true.”
The ‘Great Hit’ giveaway has been a consumer favorite for the past few years. In addition to Hankook’s other baseball and college basketball advertising, motorsports marketing and Times Square billboard, ‘Great Hit’ has drawn significant attention to the Hankook brand, contributing to its growing success in the U.S. market.
“As we have quickly and effectively grown our brand awareness and market traction here in the U.S., conventional and nonconventional engagement with customers have been instrumental to our efforts and will continue to play an active role in our overall strategy moving forward,” said Denlein. “Programs like our ‘Great Hit’ promotion, coupled with our continued focus on R&D, innovative products and technologies, and strong vision, are critical to increasing both mindshare and marketshare.”
Hankook’s ‘Great Hit’ and ‘Great Catch’ baseball themed rebate and car giveaway promotions have not only helped consumers receive a great deal on a new set of tires, but have also helped Hankook’s dealers and retailers increase their sales of some of Hankook’s most popular tires. Since the program’s start in 2010 dealers and retailers have seen increased participation in the promotions by consumers and greater purchase consideration for Hankook’s entire line of passenger car and light truck tires.
On Sept. 1, 2012, consumers were able to register for the no purchase necessary giveaway promotion online. Upon registering, consumers were automatically entered into a random drawing to win the promotion’s grand prize 2012 Volkswagen Passat TDI® SEL Premium. The contest concluded on Nov. 30.
Additionally, consumers who purchased four qualifying Hankook tires from an authorized Hankook dealer between September 1 and November 30 were eligible for a mail-in rebate of up to $80. The tires included in the rebate program were the Ultra-High Performance Hankook Ventus V12 evo, the Ultra-High Performance All-Season Ventus V4 ES, the Luxury Performance Touring All-Season Hankook Optimo H426, the Performance Touring All-Season Hankook Optimo H727, and the Premium Highway All-Season Dynapro HT light truck tire.
Coming this spring, Hankook with continue its baseball themed promotions for 2013 with the launch of the ‘Great Catch’ rebate and car giveaway promotion. ‘Great Catch’ will offer consumers rebate savings on some of Hankook’s newest and most popular passenger car and light truck tires. ‘Great Catch’ is scheduled to launch in April of this year.
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