Polk: Russia to become largest automotive market in Europe by 2010

Jan. 1, 2020
R. L. Polk & Co. is forecasting Russia will become the largest automotive sales market for new cars in Europe by 2010.
Untitled Document

R. L. Polk & Co. is forecasting Russia will become the largest automotive sales market for new cars in Europe by 2010.

While the larger European markets remain stagnant, the demand for cars in Russia is growing. In 2007, new car registrations in Russia exceeded the 2-million mark for the first time. These 2.35 million new registrations put Russia in fourth place in Europe behind Germany, Italy and the United Kingdom, according to Polk.

These results are contained in the current Russian automobile forecast developed by Polk's Essen-based market research and consulting operations.

Demand for cars in Russia has been strong. Approximately 1 million new cars were sold each year through 2002. During the last five years, demand for cars has grown by approximately 140 percent. Future growth is estimated to be approximately 60 percent, which will result in approximately 3.7 million new registrations by 2010. This registration level exceeds every other European country today, Polk adds.

Within Russia, Lada's dominance as the leading domestic automaker has been declining. New vehicle registrations attributable to Lada have decreased from approximately 70 percent in 2002 to 27 percent in 2007. It is estimated that by 2010 more than 80 percent of all new registrations will come from manufacturers other than Lada.

"A number of manufacturers are now selling more new cars in Russia than in any other European country," says Ulrich Winzen, chief analyst, forecasting and consulting for Polk Germany. "For Toyota, Nissan, Mitsubishi, Hyundai, Kia and Chevrolet, Russia represents the strongest European market in terms of sales."

Polk market researchers forecast the current demand to continue for the coming years. With stagnant sales in the traditional markets, German and European automotive manufacturers will be looking to the Russian marketplace to grow their car sales.

For more information, please visit www.polk.com.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

How Fender Bender Operator of the Year, Morrow Collision Center, Achieves Their Spot-On Measurements

Learn how Fender Bender Operator of the Year, Morrison Collision Center, equipped their new collision facility with “sleek and modern” equipment and tools from Spanesi Americas...

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Coach Works implements the Spanesi Touch system

Coach Works Uses Spanesi Equipment to Ensure a Safe and Proper Repair for Customers