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Honeywell extends multi-sponsorship support of NHRA

Thursday, November 12, 2009 - 01:00

Honeywell Consumer Products Group has extended its association with NHRA. In the contract extension agreement, Honeywell has renewed two official sponsorships and will continue to sponsor the FRAM®-Autolite® NHRA Nationals at Infineon Raceway in Sonoma, Calif.

As part of the multi-tiered contract, FRAM automotive filters has extended its association as the Official Filter of NHRA, while sister brand Prestone will continue its status as the Official Antifreeze/Coolant of NHRA.

As NHRA official sponsors, the FRAM and Prestone brands will receive visibility at all NHRA Full Throttle Drag Racing Series events.

“Honeywell Consumer Products Group has been a proud sponsor of NHRA for nearly 25 years,” says Kelley O’Donnell, director of Global Coolants/ Motorsports Products at Honeywell CPG. “We know NHRA fans are passionate about this sport, and so are we. Our engineers are dedicated to providing technology that helps vehicles on the track and off.”

“We value Honeywell Consumer Products Group’s commitment to the NHRA Full Throttle Drag Racing Series,” adds Gary Darcy, senior vice president of sales and marketing, NHRA. “As one of NHRA’s longest participating sponsors, Honeywell has clearly demonstrated how to effectively utilize event, team and official sponsorships in promoting its numerous brands. We are looking forward to continuing to provide the FRAM and Prestone brands optimum marketing value and return on investment through their association with NHRA Full Throttle Drag Racing.”

Honeywell has been a major sponsor of NHRA dating back as far as 1985, marking more than two decades that the FRAM, Prestone and Autolite brands have been in the sport. FRAM and Autolite started sponsoring the NHRA Full Throttle Drag Racing Series event in Sonoma in 1991, making next season the 20th year of the association with the Northern California event that is a part of the famous Western Swing. In 2010, the FRAM-Autolite NHRA Nationals at Infineon Raceway in Sonoma, Calif., is scheduled for July 16-18.

“Our relationship with Honeywell and the FRAM and Autolite brands is among the most valued and long-standing in the raceway’s history. We appreciate their terrific support of our NHRA Full Throttle event and are delighted to see this sponsorship extend into future seasons,” says Steve Page, president and general manager, Infineon Raceway.

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