The Car Care Council has introduced a new Flickr account to house photos, infographics and illustrations for use by auto care industry members to help them show their support for the “Be Car Care Aware” consumer education campaign.
With a continued focus on improving the customer experience by introducing innovative products and services, Allstate has teamed up with Openbay, an online marketplace for non-collision auto-repair and maintenance services, to help consumers with a faster and more efficient way to service their vehicles.
Dave Kusa, owner of Autotrend Diagnostics from San Francisco relies on building customer relations and home town value in a city of 2.5 million people. Dave Kusa is very certain that his great internet reviews come from his strategy on good customer communications.
David Rogers and Terry Keller examined every aspect of the business to see how they could build value, not only for customers but for each employee, concepts which evolved into programs like the RPM Toolkit.
If we do not put automotive repair out there as a viable career option early, making training opportunities highly visible and available to young people graduating from high school today, we might find ourselves in an ever tightening staffing crunch.
At least a couple of times a month, I get an email from a shop owner asking me where he can find good technicians for his shop. The last one I received was just a few days ago and is the catalyst for this month’s column.
The annual Petty’s Garage Car Show presented by the Automotive Lift Institute (ALI) will be a free cruise-in event this year. The cruise-in will take place on the historical Petty compound in Level Cross, N.C., on Oct. 1.
No one knows your shop like you do and with some guidance, you can harness that information to build a very visible digital brand. My goal with this article is to give you the strategies you need to execute Do-it-Yourself SEO easily and effectively.
A common mistake I see many shop owners and service managers make is building their business around the efforts of one of their technicians (often the one that has been with them the longest) while seeming to forget or be blind to the efforts of the other technicians on their staff.
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