Service advisors do a good job of reselling the customer on the services that were performed, and they’ll certainly schedule the customer’s next visit, but what they fail to do is this: They don’t discuss the benefits of the next service.
There are many reasons why shops fail, including lack of business skills and the unwillingness to reach out for help before it’s too late, but there is one silent killer that I have seen take even the best shops down.
If there is a puzzling problem like low car count, the natural impulse for the average shop owner is to point the finger at the customers, the economy, the weather, and the employees. The top shops on the other hand start by focusing on themselves.
Effective marketing isn’t measured by ROI or car count (no matter what some marketing companies tell you) or by how busy you feel (no matter how much stress it takes away), but by looking at the long-term health of the business and loyalty of your customers.
Shop4D, a technology company founded in 2018 by the founders of Auto Profit Masters and the RPM ToolKit, has launched a new cloud-based shop management system that integrates every aspect of the repair into a single tool.
If you don’t advertise, you’re limiting your shop’s growth. If your past efforts didn’t produce the results you expected, you owe it to your business to investigate what went wrong, so you can make improvements for the future.
Shop4D, patents pending, is the first and only shop management system to integrate every aspect of the repair into a single tool, allowing AI to learn from every inspection, advisement and communication, and proactively show the owner how to run the shop more efficiently and more effectively.
Many shop owners have difficulty making their office time productive, so I thought I would develop an assignment for you to undertake. Remember that “office time” is uninterrupted time, and the purpose is to work ON the business to see where you can improve it.
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