• The problem for many shops has been they just aren’t too good at marketing or just don’t have time to spend on it. All too often, they leave their marketing up to word-of-mouth.
  • The reality is that there are many competitors out there, who are working in the same market and say that they provide similar, if not the very same, services as I do. Sound familiar? 
  • Industry associations are correct that particular thing called the R2R is over, but it was only the latest OEM challenge — not the final one. 
  • Federated Free Fuel Fridays has returned this fall. Each Friday through Oct. 24, Federated will announce four winners of free gas cards on its Federated Auto Parts and Federated Car Care Facebook pages.  
    federated, federated auto parts
  • The iconic Champion Spark Plug brand is once again stepping forward to support grassroots racers through the popular $125,000 “Search for a Champion” contest, which will fund 15 sponsorships available to racers in virtually every form of engine-driven competition. 
    champion, champion spark plugs
  • Summer heat can make it easy to forget that autumn is just around the corner, but the Car Care Council wants to help repair shops turn over a new leaf at their businesses during Fall Car Care Month in October. 
    car care council, car care month, fall car care month
  • This fall, motorists can save on qualifying Walker catalytic converters through Walker’s Converter Rewards promotion.
    walker, walker exhaust, tenneco
  • It’s September, which, in the world of automotive maintenance and repair, means it’s time for Shocktober, the Monroe Shocks and Struts brand’s popular promotion that offers significant savings to consumers who help protect their driving safety by replacing worn ride control units.
    monroe, monroe shocks, tenneco, shocktober
  • Gabriel announces its national Fall “Dash for the Cash Legendary Sales Event” offering consumers a mail-in rebate for the price of one product when they purchase four qualifying Gabriel branded ride control products.
    gabriel, gabriel ride control, gabriel legendary sales event
  • The leadership of NARSA and MACS are working together to offer members a high-value business marketing management seminar focused on, “Social Media: Developing Social Media Strategies for Bottom-Line Results for Your Business!”
    macs, mobile air conditioning society
  • Shop owners have a difficult decision to make when it comes to how aggressive they want your service advisors to be with their customers.
    chris chubby frederick, ati
  • High tech digital menu boards will be installed throughout the Meineke Car Care system, which includes nearly 1,000 locations in 48 states and five countries.
  • This new what is a dramatic shift change in business culture, and it is making many shop owners very nervous in the sense they are questioning to themselves, “Am I up to this?” or asking, “Can I do this?” and “Will I understand this?”
    Bob Greenwood
  • Fall Car Care Month in October is quickly approaching and it’s a good time to update your website to help your customers learn the safety and economic benefits of regular vehicle care, says the non-profit Car Care Council.
    fall car care month, car care month, car care council
  • Matt Sampson, senior program manager of Ecommerce for MotoLOGIC, an online information system for automotive repair shops, discusses not only what kinds of diagnostic and repair information shops want, but more importantly, the kind of information they actually need to stay competitive. 
  • The Automotive Service Association of PA (ASA-PA) has announced a new benefit provider for its members: Comcast Spotlight, which will help ASA members in Pennsylvania reach current and potential customers.
    asa, automotive service association
  • You have the chance now to win one of two OTC Tire Service Packs, including 23 tire service tools, each with a lifetime warranty guarantee. 
    OTC, OTC tire service tool
  • The Car Care Council has now made it easier for the auto care industry to connect with consumers and get involved in the “Be Car Care Aware” campaign with the launch of its new monthly email newsletter, the Car Care Council e-brief.
    car care council, car care month
  • Chris "Chubby" Frederick shares his tips for improving your managerial, marketing and number crunching skills in his new segment, "Chubby's Tip of the Week."
    chris chubby frederick, ati
  • Over the past several years, stabilizing car count has been one of the biggest challenges, even for the shops typically loaded with cars. 
    chris chubby frederick, ati
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