Marketing

  • Created to address the growing demand for online access to SPAL USA's high-quality line of automotive products, the SPAL USA Web store at www.spalusa.com provides users with a single point of purchase for its fans, blowers and other automotive access
  • For the fifth consecutive year, United States automotive technicians voted Interstate Batteries the brand to beat, outperforming its competitors in brand preferences and future intentions. In an annual survey conducted by Frost & Sullivan, Inters
    Motor Age Magazine
  • Assembly line-installed full-forward function LED headlamps are debuting on an American production vehicle this summer.
  • To help technicians around the country, the Car Care Council now has Be Car Care Aware merchandise available through its Web site. National Car Care Month is April. Visitors to the "Industry" section of the Web site will find a virtual store containi
    Motor Age Magazine
  • Mercendes-Benz hasn't even hit the road with one of its concept models, but already it's being considered a work of art. The concept models of the carmaker?s bionic car are part of the "Design and the Elastic Mind" exhibition at New York's Museum of
  • Available for customer order through April 30, the 17th edition to the WIX die cast collection is the classic 1967 Pontiac GTO, captured in 1:24 scale die cast replica, complete with a custom paint scheme and WIX filter under the hood.
    Motor Age Magazine
  • Firestone will assume title sponsorship of the Indy Racing League?s (IRL) official development series and re-establish the series name as Firestone Indy Lights. The change is part of an agreement between IRL and Bridgestone Firestone North American T
  • Renowned photographer Peter Beard shot the images for the new 2009 Pirelli Calendar, a 40-year tradition from the tire maker. The latest edition was had its world premiere Nov. 20 at The Station in Berlin, a historic train depot that connected the ca
    Motor Age Magazine
  • Due to the popularity of last year?s Dream Shop giveaway, Delphi announced they will again equip one lucky technician with parts, tools, equipment, shop supplies and training as part of the 2012 Delphi Dream Shop Sweepstakes, which launched this mont
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