Just in time for National Automotive Service Professionals Week, June 6-12, Mitchell 1 is bringing back its popular “Thank You Thursdays” Facebook sweepstakes as a way to show appreciation for auto service professionals who work hard every day to keep America driving down the road.
Ad vendors can sit back and test new theories in your business at a safe distance. Even for those with the best intentions, if they don’t know how to properly measure the real results in your shop, they don’t know just how much damage they’re doing.
Though many of us still hold on to an earlier time of direct interaction with our customers, the ways that we engage our customers in today's service world demand that we step out from behind our counter and try new ways of attracting and retaining customers.
When it comes to the things shop owners want to spend money on, marketing and advertising aren’t typically at the top of the list. But without marketing or advertising, you’ll never generate the revenue needed to fund new tool purchases or staff expansions.
Looking for ways to drive more business? Fall Car Care Month in October is the perfect time to reach out to your community and remind them of the benefits of auto care while helping your business at the same time.
It is inevitable though, despite your best efforts, planning and management, your shop will hit those brief periods where the schedule looks light and the fear of techs wandering around the shop with no cars in the bays looms ever larger.
MOTOSHOP Technology Tools, a product portfolio from Advance Auto Parts, Inc., recently introduced a series of enhancements to the tools and programs available for professional shop owners, service managers and technicians.
The following describes not just the process of doing a complete brake job, but also the rationale for doing so and benefits that can help automotive shops to explain to customers why this complete brake job is so important.
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