In my 40 years plus in the automotive business, the one thing that still tears me apart is the slow death of an automotive repair shop. Raising prices to stabilize margins to enable you to operate successfully in whatever type of business model you have chosen can be life or death.
How is your focus in your business? Does your team understand the real rules of engagement? Have you set the rules so the business will be the best it can be and get noticed in the marketplace? Consider having your team meet the “new” you for 2016. Here are the rules of engagement:
Let’s look at one reality as to what you are really paying a technician. I believe you are, on average, paying substantially more per hour than you think. Go through this exercise in your own operation.
The shops that are thriving in the years 2015 to 2020 will be the ones whose owners are able to sift through sometimes overwhelming volumes of information, identify possible damaging threats to the business they find in that information, and devise strategies that turn those threats into true opportunities for growth and profitability to the business.
Aftermarket professionals working toward additional certifications through professional organizations can get one step closer to their goals by attending the free one-day Commitment to Training event at Washtenaw Community College in May.
I think most of us who have ever owned or managed a business like to think of ourselves as being prepared to handle those surprises that the day might throw at us. The real question is, are we really ready? Is our staff ready? Do we have the training and skills to respond properly?
The future of your business hinges upon your successful attainment of millennial clients. Often ignored and discounted due to their unwillingness to get a license, a car, or even a job, they are now coming out in force.
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