Telematics have the potential to reshape how the aftermarket engages and interacts with our customers and potential customers but only if we gain access to this emerging arena and only if we challenge the Original Equipment Manufacturers (OEMs) and the new car dealerships for our share of this growing market.
Motor Age is again seeking the best of the best to highlight as our 2015 Top Shops! Whether you think your shop is one of the overall best in U.S., or that you excel in one area, here is a chance to get recognized in the Top Shops section of December's Motor Age print issue.
Like any new business owner, Ron Haugen was all verve and vigor when he opened Westside Auto Pros in 1997. A repair shop on the outskirts of Des Moines, Iowa, he soon realized all his experience as a technician just wasn’t cutting it when it came to commerce.
Social is serious business. You wouldn’t open a new repair shop without a detailed business plan. The same is true for launching your social media presence. Especially considering the level of competition out there these days, winging it is no longer an option. It’s easy to enter your email address, pick a username and just go through the motions, but, ultimately, that won’t impa
The reality is most owners are working so hard in the business they actually don’t know what is happening to them. I was listening to a rather long but worthwhile story from Kim Hickey, an ATI coach and former shop owner, explaining how it can happen to anyone.
Consumers who tune up their vehicles for improved performance, efficiency and reliability can save up to $40 through a new mail-in rebate offer from Federal-Mogul Motorparts’ iconic Champion Spark Plugs brand.
Some want to develop a second in command so they can enjoy more free time in their life or prepare for retirement. This gives us the knowledge and skill to implement change; however, the one thing we have to have is your commitment.
With National Car Care Month in April quickly approaching, there is no better time to put a proactive plan in place to convince your customers to invest in their vehicles to keep them running better and longer.
The fact is most people find it very difficult to embrace an entire message, as they don’t feel comfortable with the change they will have to go through to see the message to fruition. This is the real reason why it didn’t work for them.
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