Shop Owner

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Millennials are critical to the future success of your auto repair business. Elite Worldwide's Doris Barnes explains how to bring more Millennials into your shop through messaging that will resonate with them.
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This quick video tip from Elite Worldwide's superstar sales trainer Jen Monclus explains how a focused effort on under-promising and over-delivering will improve your shop's customer retention.
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This month’s article was written with the help of ATI Coach Eric Twiggs.
In 2004, Sony released the hit movie “50 First Dates” starring Adam Sandler and Drew Barrymore. Sandler’s character “Henry” meets Barrymore’s character “...
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I recently brought oil analysis to my automotive repair shop. I’ve learned quite a bit about applying oil analysis to my daily operations, and thought I would share my experience. Oil analysis is used by the vast majority of organizations operating fleets of vehicles...
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Over the past few columns, we’ve been discussing best practices in growing a team that will ensure your customers receive exceptional care each and every day. We’ve talked about the process and investment and we’ve discussed onboarding and growing your...
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It never fails. You finally start making money and then one of your key performers tells you they’re leaving. All of a sudden you’re stuck between a rock and a hard place. If you think you are ready to hire, download our “Am I Ready to Hire Checklist...
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I’ve made a lot of mistakes running a shop since I first opened my doors in 1974. In that time, I’ve spent my own time and money learning the exact wrong way to advertise, hire, fire and incentivize. I’ve filed 102 W2s in a single year hiring the wrong...
Cottman Transmission and Total Auto Care, continuing to solidify its place as the most transparent and educational aftermarket car care brand in the industry, announced today a new service promoting safe, preventative car care that will save customers money and peace of...
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I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to hire gifted technicians, stay at the forefront of vehicle technology, and can never jeopardize their relationships...
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For this year’s roundtable, Motor Age gathered industry professionals to discuss the biggest challenges facing the service repair industry today, such as the widespread apathy towards training, ushering new talent into the industry and the self-inflicted devaluation...
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Having a blog for your auto repair shop may not be at the top of your priority list, but a lot of credible data suggests that maybe it should be. One source shows that including a blog as a key component of your website and auto shop marketing strategy increases the chances...
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One of the challenges that shop owners have faced for years is finding and hiring qualified technicians. Here are 5 of the most successful techniques that I used to find the superstars when I was still operating shops.
1. Make an offer that is hard to refuse. Go to your...
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Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re...
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Looking for ways to drive more business? Fall Car Care Month in October is the perfect time to reach out to your community and remind them of the benefits of auto care while helping your business at the same time.   
“With October right around the...
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Do you remember all the excitement and enthusiasm you had when you first started your repair shop? Maybe it was when you got your business cards. Shiny, new, freshly printed with your official company name on them! Or maybe it was when you had your company sign...

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