Shop Owner

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It never fails. You finally start making money and then one of your key performers tells you they’re leaving. All of a sudden you’re stuck between a rock and a hard place. If you think you are ready to hire, download our “Am I Ready to Hire Checklist...
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I’ve made a lot of mistakes running a shop since I first opened my doors in 1974. In that time, I’ve spent my own time and money learning the exact wrong way to advertise, hire, fire and incentivize. I’ve filed 102 W2s in a single year hiring the wrong...
Cottman Transmission and Total Auto Care, continuing to solidify its place as the most transparent and educational aftermarket car care brand in the industry, announced today a new service promoting safe, preventative car care that will save customers money and peace of...
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I am sure you will agree that in our industry there are a number of unwritten rules that shop owners have followed for decades. They know that they have to hire gifted technicians, stay at the forefront of vehicle technology, and can never jeopardize their relationships...
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For this year’s roundtable, Motor Age gathered industry professionals to discuss the biggest challenges facing the service repair industry today, such as the widespread apathy towards training, ushering new talent into the industry and the self-inflicted devaluation...
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Having a blog for your auto repair shop may not be at the top of your priority list, but a lot of credible data suggests that maybe it should be. One source shows that including a blog as a key component of your website and auto shop marketing strategy increases the chances...
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One of the challenges that shop owners have faced for years is finding and hiring qualified technicians. Here are 5 of the most successful techniques that I used to find the superstars when I was still operating shops.
1. Make an offer that is hard to refuse. Go to your...
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Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts. This can help bring new customers into your shop, which is certainly important, but the value of your new customers diminishes if you’re...
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Looking for ways to drive more business? Fall Car Care Month in October is the perfect time to reach out to your community and remind them of the benefits of auto care while helping your business at the same time.   
“With October right around the...
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Do you remember all the excitement and enthusiasm you had when you first started your repair shop? Maybe it was when you got your business cards. Shiny, new, freshly printed with your official company name on them! Or maybe it was when you had your company sign...
Mighty Distributing System announced the acquisition of three Mighty Auto Parts distribution franchises by Lube-Tech & Partners, LLC. Lube-Tech now has an exclusive license to distribute Mighty automotive products throughout parts of Iowa, Minnesota, and Wisconsin....
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The U.S. Small Business Administration estimates that small businesses spend anywhere from 2 to 10 percent of their gross sales on advertising. While I think that advertising is a worthwhile expense, I often encounter entrepreneurs who have launched ad campaigns without...
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The year is 1977. I had recently taken a job in the field of automotive service and repair as an entry technician after completing a program associated with the high school I was attending. While the auto mechanic’s program gave me the basic fundamentals, the true...
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There is no doubt about it that the automotive aftermarket service industry has changed drastically. Vehicles now on the road are more sophisticated than ever, and that sophistication will continue to grow until all vehicles become a high-end computer on four (or more)...
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This month’s article was written with the help of ATI Coach Colter Shaffer.
I’ve conducted thousands of interviews throughout my career, and the only secret that has come to light is that preparation is key to a successful interview process. On average,...

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