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ASA announces Federated Insurance as new benefit provider

Tuesday, July 29, 2014 - 07:00
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The Automotive Service Association (ASA) has announced a new benefit provider for its members: Federated Insurance, a premier insurer of the automotive service industry.

Founded in 1904, Federated has built a strong reputation of offering competitive products supported with value-added risk management programs and services. The company is rated A+ (Superior) by A.M. Best®, a respected insurance rating authority. Federated specializes in affinity relationships, and today is exclusively recommended by more than 400 state and national associations and buying groups.

“We have a longstanding history of working with and supporting ASA affiliates and chapters. Partnering with ASA provides our local marketing representatives with the ability to better serve members with their insurance and risk management needs. We are extremely excited and look forward to providing members with access to our value-added programs,” said Mike Kerr, executive vice president-director of marketing.

“One of the most important decisions a shop owner makes each year is the selection of a business insurance program. Choosing a company with a proven track record of being an industry partner brings our members peace of mind and ensures that their businesses are protected. We’re excited to announce Federated Insurance as our newest partner for members’ property and casualty needs,” said Dan Risley, ASA president and executive director.

Sponsored insurance programs include property and liability, and life and disability. Federated’s specialized coverages include employee tools, pollutant cleanup and removal, business interruption, data compromise, defective product and faulty work, garagekeepers, employment-related practices liability, and commercial and personal umbrella. Among the many risk management services offered by Federated are disaster preparedness and recovery, employment screening programs, drug and alcohol-free workplace programs, and on-site risk analysis.

As an ASA-sponsored benefit provider, Federated will provide ASA members with a thorough review of their current coverage and analysis of their business needs, including business succession, estate planning and employee retention strategies. To take advantage of the complimentary, no-obligation insurance coverage review, and learn about the many risk management programs available through Federated, call Jack West at (800) 533-0472 or visit

For information about ASA’s entire benefits portfolio, visit the ASA Marketplace at To learn more about ASA’s dedication to service and repair professionals, the value of ASA membership and how to join, visit or call (800) 272-7467, ext. 361.

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