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Dana wins People's Pick at SEMA

Wednesday, November 14, 2012 - 07:17
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For the second year in a row, Dana Holding Corporation was honored for manufacturing the best brand of axles for the 4x4 Off-Roading category in the 2012 eBay Motors' "People's Picks" competition.


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Dana was announced as a winner during the 2012 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week.  The competition included online survey results from more than 14 million auto enthusiasts across the globe.

"With Dana's strong product portfolio, customers receive dependable and proven technologies for ideal performance in any driving condition," said Mark Wallace, president of Dana Light Vehicle Driveline Technologies. "This strong, positive response from automotive enthusiasts around the world demonstrates Dana's value to its customers, as the company continues to bring durable, high-quality products to meet their needs."

The company's recent launch of Spicer® Ultra-Premium Synthetic Grease also was awarded the 2012 SEMA Global Media Award as one of the best new products launched at the show.  It is the only lubricant engineered specifically to complement genuine Spicer Life Series® universal joints, delivering maximum performance and extending bearing life by more than 50 percent.

Also during the SEMA Show, Dana showcased its recently launched line of Spice axle and bearing assembly kits, which come complete with all genuine Spicer® necessary parts for installations and overhauls. The bundled kits are made to repair vehicles from 1990 to present, equipped with Dana 30, 35, 44, 60, and 70™ axles.

Dana's trusted brands, which include Spicer®, Victor Reinz®, and TruCool®, deliver optimal noise, vibration, and harshness performance, and increased fuel economy with superior manufacturing and assembly technology.  Dana axles are designed for greater strength to maximize durability and reliability in the toughest off-road vehicle applications.


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