Maslow identified five levels of human needs, the first of which is physiological: the need for food, water, comfort, sex, sleep, etc. These are brain-stem function needs, limbic system needs. They are primitive, almost prehistoric. If you are hungry, cold, wet or thirsty, all you are likely to care about is getting something in your belly, finding someplace warm to rest, quenching your thirst and drying off.
The second level of Maslow’s Hierarchy is the need for security, the need to feel safe economically, psychologically and physically.
The third is the need to belong. That’s the drive to be a part of something bigger than ourselves, like a family, tribe, clan, group, company, association, etc.
The fourth is esteem, or the need to think well of yourself, the need to be thought well of by others.
The highest rung on Maslow’s Ladder is self-actualization, or the ability to figure out what it is you want or need and the wherewithal to go out and get it. That is something like the kind of education or training that is available at events like the two I just attended.
If you look at the numbers, it isn’t hard to make the connection between Maslow’s work and our current reality. Less than 15 percent of the industry is affiliated with anything. As a whole, we still suffer from the same poor self-image and low self-esteem issues that have plagued the industry for generations.