The Advanstar Automotive Group, a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, has announced a partnership with Automatic Transmission Service Group (ATSG) to deliver general automotive repair information to transmission specialty shops, under a new brand called POWERTRAIN PRO. This new brand for transmission related content will begin in January 2013 and will come under the umbrella of Motor Age magazine.
Like this article? Sign up for our enews blasts here.
According to Jim Savas, vice president of Advanstar Automotive Group, POWERTRAIN PRO will reach out to the transmission market with content in Motor Age's monthly print magazine, periodically in POWERTRAIN PRO print supplements, in weekly newsletters and in regular, technically focused educational webinars.
Savas announced that Wayne Colonna, president of ATSG, will serve as publisher of POWERTRAIN PRO. "Wayne and ATSG are recognized as the top provider of transmission training information," says Savas. "We are excited to work with such a well-respected industry expert, who will be a tremendous resource to our readers as he shares his deep knowledge of all things related to automotive transmissions."
ATSG is a technical support service for the automatic transmission industry, offering a technical hotline, books, software, bulletins, seminars, and technical courses to the automatic transmission professional. Colonna says he's excited that ATSG is partnering with Motor Age because specialty transmission shops are facing many challenges.
"Not only is the repair of automatic transmissions more difficult for these shops, but since 2006 the amount of repairs have steadily declined by three percent per year," explains Colonna. "So there's been a need for automotive transmission shops to diversify into general automotive repair work in order to survive. So these shops are eager to learn what's necessary to work under the hood beyond their specialty into areas such as ABS, powertrain and engine management."
Colonna will contribute a monthly column and technical content in Motor Age and be involved in webinar training.
Mike Willins, content director, Advanstar Automotive Group, says the new brand will be centered at the website www.MotorAge.com/PowerTrainPro. According to Willins, Motor Age looks forward to reaching over 10,000 automotive transmission specialty shops with content that has not been available before.
"We believe POWERTRAIN PRO is helping fill a gap in education and training that will enable automotive transmission shops to thrive and succeed," says Willins.
For more information about POWERTRAIN PRO, be sure to watch the introductory video at www.motorage/PowerTrainProLaunch.
If you’d like to schedule an interview with Jim Savas, Wayne Colonna or Mike Willins, contact Boris Chernin, marketing manager, at (310) 857-7632 or e-mail Boris at [email protected].
Advanstar Automotive Group
The Advanstar Automotive Group (www.SearchAutoparts.com) is a leading provider of integrated media solutions to the automotive aftermarket and collision repair industry, offering a portfolio of three industry leading magazines - Aftermarket Business World, Automotive Body Repair News and Motor Age; four websites including Search-Autoparts.com, the automotive aftermarket’s largest B2B website; nine e-newsletters; numerous news alerts; and 42 training manuals for vehicle industry professionals, trade buyers, and automotive enthusiasts.
Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track — keeping them passionate, competitive, and connected.
