Stewart-Haas Racing (SHR) has signed extensions with four of its partners, including WIX Filters, through 2013 that will account for a total of 10 races on the No. 39 Chevrolet driven by Ryan Newman in the NASCAR Sprint Cup Series.
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WIX Filters is a primary sponsor of Newman and the No. 39 team in 2013, joining Quicken Loans, the nation’s largest online mortgage lender. Quicken Loans announced in October that it will be the primary sponsor of Newman and the No. 39 team for 18 races in 2013, up from nine races in 2012.
WIX Filters, a member of the Affinia Group family of brands, has been a partner of SHR since the team’s inception in 2009, growing from a product supplier to a primary sponsor. In 2013, WIX Filters will be on the No. 39 Chevrolet for three races – March 24 at Auto Club Speedway in Fontana, Calif., July 14 at New Hampshire Motor Speedway in Loudon, and Oct. 20 at Talladega (Ala.) Superspeedway.
“WIX is looking forward to another action-packed season of NASCAR with Stewart-Haas Racing,” said Mike Harvey, brand manager for WIX Filters. “Our brand has a rich heritage as an advocate of racing and is a regular in victory lane at the highest levels in motorsports, and what we learn on the racetrack is applied directly to the technology we provide to our customers.”
Stewart, who enters his fifth year as a NASCAR team owner in 2013 and 15th as a driver in the elite Sprint Cup Series, places a high value on each of these partnerships.
“Obviously, we’re very proud to have WIX Filters ... back with our race team,” said Stewart, the three-time Sprint Cup champion who will drive the No. 14 Bass Pro Shops/Mobil 1 Chevrolet throughout the 2013 Sprint Cup season. “We work really hard to deliver on the racetrack, but we work just as hard to understand each one of our sponsor’s businesses so we can help them accomplish the goals they have, be it in racing or with their customers. It’s great seeing these partnerships grow, and we look forward to another year of success with each of them.”
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