TRW Automotive Aftermarket’s business in North America (NA) has announced its third 2014 range extension for its premium brake pad program. This news further highlights the company’s position as a global leader in the manufacture and supply of braking friction.
The range extension comprises 23 part numbers and will provide coverage for an additional 2.2 million newer vehicles. This brings the total number of references in the program to more than 850 and covers over 97 percent of the vehicles in operation in NA.
“We understand the market and its complexity and work diligently on being first-to-market and providing our customers with what they need, when they need it.” explained Mark Thorpe, product & marketing group manager, TRW Aftermarket, North America.
“TRW is the global leader in the design, development and manufacture of OE safety systems, which we translate into a leading aftermarket range and service offering.” added Thorpe.
TRW has used its unrivalled engineering expertise as a leading OE brake systems manufacturer to ensure the brake pad program offers the most suitable friction formulation for each vehicle application to optimize safety and performance. Where appropriate, TRW includes installation hardware in the box, facilitating optimal installation and on the road performance.
TRW’s friction material is made from a formulized mix of ingredients to facilitate a stable friction coefficient and optimized braking performance in hot or cold temperatures, at high or low speeds and under difficult or challenging conditions, proven over millions of miles of real-world driving. Providing a dominant offering of chamfered, slotted and shimmed designs, the range comprises ceramic and semi-metallic brake pad sets to support the proven OE formulations for optimal performance. For a quieter and more comfortable drive, TRW’s brake pads are fitted with premium shims which act as a damper between the friction material and the brake caliper.
For more information, visit www.trw.com.
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