Trico Products recently released its updated bilingual Canadian Application Wiper Guide that features complete information on the entire automotive product line to better meet the needs of aftermarket technicians, auto retailers and consumers.
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“After several evaluations of last year’s guide, the current version has been redesigned to present the most important information in an intuitive way that makes more sense for our users,” says O’Dowd, global director of marketing, corporate branding and strategy.
Wiper blades and washer pumps have entirely separate segments, while blade styles are organized by the need they fulfill to help users find the right option to properly suit the application.
Including new 2012 models as well as many 2013 models that are on the road today, the 256 page guide provides a comprehensive interchange section and highly detailed listings of retail merchandisers and cabinets that are prepared in an easy-to-use format.
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