Standard Motor Products selected TFI Envision to design and develop a consumer education program for NAPA to specifically address that "sinking feeling" drivers get when their Check Engine light comes on without warning or explanation.
Standard Motor Products, Inc. selected TFI Envision, Inc. to design and develop a consumer education program for NAPA® (National Automotive Parts Association) to specifically address that "sinking feeling" drivers get when their Check Engine light comes on without warning or explanation. They took the tactic of changing the meaning of the light.
TFI Envision developed the “Keep Your Engine NAPA Happy” campaign idea and logo, transforming that scary “Check Engine” light into a positive reminder that NAPA Auto Parts Store can help drivers take care of their car and keep their engines happy.
The program includes oversized window cling posters that are clearly visible when driving by the NAPA Auto stores as well as counter mats and counter cards.
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