Following up on the excitement surrounding its 2013 promotional giveaway vehicle, the Raybestos Rattlesnake off-road Toyota Tundra built by Addictive Desert designs, the company formally unveiled plans for its 2014 giveaway project already underway: a Raybestos-edition 1971 Camaro RS “G-Machine,” built with a Pro-Touring sensibility.
The team will prepare the Raybestos Camaro with an affordable “off the shelf” performance disc brake upgrade package, using Raybestos brake components readily available to DIYers from the vast Raybestos OE-replacement product catalog, and featuring the company’s innovative new Element3™ brake pads, with Enhanced Hybrid Technology (EHT™). With the attributes of both ceramic and semi-metallic friction materials in a single hybrid compound, the Raybestos Element3 brake pads promise enhanced performance and improved stopping power – desirable for a muscle car that’s destined to spend considerable time on both on the street and the racetrack. Even more, a long list of performance parts from peers in the automotive aftermarket are slated for installation on the Camaro, and are set to be featured in the ongoing Raybestos build coverage.
An outline of plans for the Raybestos Camaro RS build and promotion were shared by Bruce Tartaglione, Sr. VP of Global Marketing and Sales for Brake Parts Inc., manufacturer of Raybestos brand brakes. “The Raybestos Camaro will be given away to one lucky professional mechanic or do-it-yourself Raybestos customer as part of a North American summer sales promotion that runs June 1 – September 15, 2014, and the build process will be chronicled on national television, in social media, and in exclusive content on our RaybestosGarage.com microsite,” commented Tartaglione. Like the Raybestos builds that came before it, the project celebrates the brand’s unrivaled brake product lines – which boast coverage for modern performance cars, vintage applications, a pro-racing pedigree, and the latest in advanced technology design, materials, and construction.
After assembling a customized Toyota Tundra, ROUSH Mustang, ’64 GTO, and’32 Ford Roadster Pickup in Raybestos promotions over the past several years, the Schwartz-built Camaro will be the first Chevrolet muscle car project that the company has undertaken. “We’ve paid close attention to the recent Raybestos project builds,” said Schwartz Performance founder & owner Jeff Schwartz. “We’re excited that the folks at Raybestos selected us to build their next giveaway car, and we’ll have fun showing the world what this Raybestos-equipped Schwartz G-Machine will be capable of.”
For more information on the Raybestos 1971 Camaro, and its planned North American summer sales promotion, or for questions on any Raybestos brand brake products, visit www.RaybestosBrakes.com or call (800) 323-0354.
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