Convenience and time-saving expertise are the central messages of a new Quick Lane Tire and Auto Center advertising campaign that launches today.
“Life is busy. We know consumers see auto service and maintenance as a necessary evil,” said Doug Danstrom, global Quick Lane manager. “With this new campaign, we highlight how Quick Lane service centers are different. They are built around understanding what drives each customer.”
The takeaway of the campaign is simple. Auto service centers have ignored customer needs for too long. Quick Lane is ready to change that with messages illustrating how the customer comes first. For example, one ad says: “You see a new place to get tires. We see all the places you’d rather be.” Another says: “You see an oil change. We see a fifth-grader who is always first out the door when the bell rings.”
“We are acknowledging that vehicle maintenance is not something customers desire to do, but at the same time relaying that Quick Lane will be the trusted support you need to get back on the road and back to what matters, whatever that is,” said Danstrom. “We want the whole experience to feel like time well spent.”
With clean, professional waiting areas complete with complimentary coffee and Wi-Fi, Quick Lane Tire & Auto Centers are dedicated to providing a comfortable space where customers can stay connected. Clearly displayed pricing, work completed by certified technicians and no-charge multipoint inspections with every service are additional features offered by Quick Lane to deliver a quality customer experience.
And to ensure greater access to everything Quick Lane has to offer, Ford Customer Service Division is growing the number of locations in 2019 by 50 new stores. This is part of Quick Lane’s wider global expansion strategy, with a focus on greater Asia, including Thailand, China and Australia, as well as Europe, South Africa and the Middle East.
About Quick Lane Tire & Auto Center
Quick Lane Tire & Auto Center offers extraordinary service for routine vehicle maintenance including tire repair and replacement with a Low Tire Price Guarantee and a full menu of automotive services including oil and filter, brakes, alignments, batteries and shocks and struts on all vehicle makes and models. Service is performed by certified technicians at more than 1,000 locations worldwide while you wait and no appointment is necessary. For more information about Quick Lane, please visit www.quicklane.com.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.