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NHTSA publishes proposed rule on recall notification

Wednesday, September 14, 2016 - 07:00
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Last week, the National Highway Transportation Safety Administration (NHTSA), released a proposed rule that would require manufacturers to notify consumers of outstanding recalls by electronic means in addition to first-class mail. By not specifying the exact method of notification, the rule allows for flexibility in the method of delivery. According to NHTSA, ‘‘electronic means’’ may include ‘‘electronic mail, text messages, radio or television notifications, vehicle infotainment console messages, over the-air alerts, social media or targeted online campaigns, phone calls, including automated phone calls, or other real time means.’’

The proposal would also allow NHTSA to require manufacturers to send additional notifications if the agency determines that an inadequate number of vehicles have been returned for remedy. To see the full text of the proposed rule, click here.

NHTSA is currently requesting public comment on the proposed rule as a whole through Oct. 31, 2016. For example, comments could include the best “electronic means” to receive recall notices. To submit a comment, click here.

The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and chapter groups from both the mechanical and collision repair segments of the automotive service industry.

ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services. To take advantage of the many benefits of membership in ASA, please visit or call (817) 514-2900, ext. 132.

For additional information about ASA, including past media releases, go to, or visit ASA’s legislative website at

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