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NGK Spark Plugs Inc. announces new appointments for general managers in sales, marketing

Wednesday, April 17, 2019 - 07:00
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NGK Spark Plugs (U.S.A.), Inc. is excited to announce the addition of Brian Lesiewicz as General Manager of Traditional Sales and the realignment of Beth Skove to General Manager of Marketing.
Brian Lesiewicz joins NGK Spark Plugs from Brembo North America where he held the position of Aftermarket Business Unit Manager, responsible for US, Canada and Mexico. There, he focused on improving the end user experience by making the products easier to purchase, expanding the product range, implementing catalog improvements and introducing marketing campaigns.
From 2008 to 2016, Brian held positions with Exide Batteries as District Sales Manager, Regional Sales Director and Retail Sales Director. Prior to Exide, Lesiewicz, spent three years with Automotive Distributors Warehouse (ADW) in Ohio with their GM Accessories division.
Brian took an early interest in the automotive aftermarket and racing from attending weekly races at Berlin Raceway with his father. This eventually led Brian to Northwood University, where he received an Automotive Aftermarket Management degree. Brian is also the current Vice Chair of AASA’s Modern Industry eXpertise (MiX) council.

Brian Lesiewicz Beth Skove

Beth Skove joined NGK Spark Plugs in 2018 as General Manager of Sales where she was responsible for leading and restructuring the company’s traditional sales organization. Prior to joining NGK, Skove held the position of Director of Marketing for Valeo where she managed all marketing related efforts designed to grow recognition of the brand in the aftermarket. These efforts included: brand management, market research, product launches, promotions, events and advertising.

Previously, Skove held the position of Director of Global Marketing for ITW Evercoat. There she launched products to two new markets: China and Brazil and expanded the brand in other key markets including South Africa, West Europe, England, and Japan.
Prior to entering the automotive aftermarket, Skove was the Vice President of Ken-Tool, an automotive hand-tool manufacturer in Ohio. There she was responsible for profitable growth efforts and all marketing related functions.
Beth Skove is an active member of various industry associations, including Women in Auto Care, the Automotive Sales Council, and the ACA Research Committee. She graduated from Hiram College with a Bachelors in English and completed graduate courses in marketing and English at Kent State University.
“These changes within the NGK Aftermarket leadership team position NGK Spark Plugs for continued expansion into the automotive aftermarket,” said Brian Norko, VP Aftermarket at NGK. “Beth’s extensive experience in marketing, and Brian’s sales leadership skills will allow the NGK, NTK and WVE brands to focus on continued growth and sales success.”

About NGK SPARK PLUGS – The World Leader in Spark Plug and Sensor Technology
Since 1936, NGK SPARK PLUGS has been the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, NGK manufactures ignition products, oxygen sensors, technical sensors and vehicle electronics for virtually every automotive manufacturer in the world.

NGK has built a reputation for quality and reliability, and a commitment to excellence continues to be the driving force behind the company’s advanced research and development programs. With state-of-the-art manufacturing, inventory, and distribution facilities, NGK provides customers with world-class products and services.

In addition to serving OE automotive and aftermarket customers, NGK also produces spark plugs for motorcycle, power sports, marine and small engine manufacturers. NGK also offers complementary product lines including resistor caps, spark plug wires, and high-performance cables.
In North America, NGK is headquartered in Wixom, MI and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL.
For more information about NGK SPARK PLUGS, (U.S.A), Inc., please visit our website:

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