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NGK Spark Plugs announces two general managers

Tuesday, May 16, 2017 - 07:00
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NGK Spark Plugs (U.S.A.), Inc. is excited to announce the addition of Danielle Orlando, General Manager of Marketing, and John Zochert, General Manager of Product. Orlando will oversee brand management and marketing efforts. Zochert will oversee product and program development. Both will report to David Boer, Vice President of Marketing.
“We’re excited to have both Danielle Orlando and John Zochert join the NGK team,” said Boer. “Orlando’s diverse marketing experience, automotive background, and ability to build effective programs around brand management make her a great fit. She will support both the NGK and NTK brands, building on the premium level of quality and OE heritage they are known for.”

Danielle Orlando, General Manager of Marketing

Orlando brings 18 years of automotive industry experience, with the last seven years in the automotive aftermarket.  Before coming to NGK Spark Plugs, she was the global director of marketing at TRICO Products Corporation. During her time there, Orlando managed the global brand strategy and marketing communication programs for the entire Crowne AAG portfolio. 
Orlando also brings automotive advertising agency experience. She began her marketing career on the agency side of the business, where she managed collateral advertising for major accounts, such as; Buick at McCann Erickson and Audi at McKinney.
John Zochert spent the last ten years at Wells Vehicle Electronics as the director of product management and marketing. There he oversaw marketing and communications, product management and technical services. Before Wells, Zochert was a product manager at Delphi, where he managed the product launches of both wire sets and oxygen sensors.

John Zochert, General Manager of Product

“John will lead product development efforts across our broad and complex product portfolio,” said Boer. “His background in product and pricing management, marketing and sales; as well as, his keen ability to interpret big data and analyze market conditions make John perfect for NGK.”
John Zochert majored in Advanced Technical Studies at Southern Illinois University, and he has an executive MBA from Northwood University. Danielle Orlando is a graduate of Miami University in Oxford, Ohio. She majored in business marketing with a concentration in advertising.

NGK Spark Plugs – The World Leader in Spark Plug and Oxygen Sensor Technology

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Since 1936, NGK Spark Plugs has been the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, NGK manufactures NGK Spark Plugs and NTK Oxygen Sensors for virtually every automotive manufacturer in the world.

NGK has built a reputation for quality and reliability, and a commitment to excellence continues to be the driving force behind the company’s advanced research and development programs. With state-of-the-art manufacturing, inventory, and distribution facilities, NGK is dedicated to providing customers with world-class products and services.

In addition to serving OE automotive and aftermarket customers, NGK also produces spark plugs for motorcycle, power sports, marine and small engine manufacturers. NGK also offers complementary product lines including resistor caps, spark plug wires, and high performance cables.

In North America, NGK is headquartered in Wixom, MI and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL.
Our Mission:

"We improve life through the environmentally responsible manufacture and precise application of advanced ceramic technologies for all of North America.  Focused on innovation and teamwork, we contribute to local and global economic growth by matching our products to our customers' visions each day, exceeding their expectations in quality, value, service and performance."

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