Demand for Mudlick Mail’s strategically targeted direct mail campaigns remained strong in 2012, with the company posting a 37 percent increase in revenue last year. Sales grew from $8 million in 2011 to $11 million in 2012, the fourth consecutive year of revenue growth. Mudlick Mail’s customer base expanded from 500 clients in 2011 to 750 last year.
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“We believe our consistent sales growth comes from delivering user-friendly, cost-effective services that provide real results for our clients,” said Mudlick Mail President Tim Ross. “Businesses seek us out because we help them maximize their marketing dollars and distinguish themselves from the competition.”
Part of Mudlick Mail’s continued success comes from the value-added benefits it provides clients. In addition to offering graphic design services, printing, listing services, postage and delivery for one flat fee, the company also includes free call tracking numbers in its packages, so clients can accurately capture all leads generated by their campaigns. Mudlick Mail also has a database-matching program to help identify the best customers in a client’s market area. When clients sign up with the company, they also gain access to a free “learning center,” which features resources for improving customer service and sales techniques.
“We are committed to helping our customers succeed any way we can,” Ross said.
While Mudlick Mail was launched to provide a direct mail solution for automotive repair shops, the company has expanded its services to the dental market. The company’s robust research tools will allow dentists to strategically target potential new patients by neighborhood, income level and other key demographic details. With the addition of the new market, Mudlick Mail is projecting sales in 2013 to reach $18 million.
The company may also add other verticals later this year. The expansion into new sectors should push Mudlick Mail’s customer count to more than 1,000 across multiple industries.
Mudlick Mail sent out more than 50 million pieces of direct mail in the U.S. and Canada in 2012. The company is anticipating mailing more than 60 million pieces of mail in 2013.
For more information visit: www.mudlickmail.com
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