Mudlick Mail offers direct mail program for RLO Training customers

Jan. 1, 2020
Mudlick Mail has formed a partnership with RLO Training – a provider of management training to the automotive service industry - to serve as the direct mail provider for the company’s customers.

Mudlick Mail has formed a partnership with RLO Training – a provider of management training to the automotive service industry - to serve as the direct mail provider for the company’s customers.

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Members of the Bottom Line Impact Group, a subsidiary of RLO Training, also will be able to access Mudlick Mail’s campaigns. The partnership will allow RLO and Bottom Line Impact Group to offer an effective marketing solution to help shop owners improve sales and profitability.

“We pride ourselves on providing the tools our clients need to improve and grow their businesses,” says RLO Training President Dan Gilley. “With it’s strategically-targeted campaigns, Mudlick Mail gives shop owners a competitive advantage in the marketplace.”

Under the partnership, Mudlick Mail will offer special direct mail packaging and pricing for RLO customers and Bottom Line Impact Group members. Mudlick Mail’s comprehensive campaigns also include a free market analysis, design services, printing, labeling and postage. In addition, RLO clients and BLIG members will receive a free call tracking number to help them accurately capture all inbound leads generated by their direct mail campaigns.

“We are 100 percent committed to making direct mail work for our clients, which means guiding shop owners through the entire process – from crafting a compelling, well-designed offer to helping them evaluate the results of their campaigns,” says Mudlick Mail President Tim Ross.

Mudlick Mail’s direct mail programs not only are turnkey but also are developed using in-depth market research, allowing shop owners to target customers by income, geographic area and even vehicle make. With this approach, some of Mudlick Mail’s customers have increased their business by as much as 40 percent.

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