Mitchell 1 listened to what customers wanted and launched the CRM product in July 2005 with scheduled service reminders postcards. Soon afterward, the “social” component was added to the product name when digital and social media services were implemented, including verified customer reviews, social media content, reputation management, Internet search optimization and online marketing.
“The first 10 years have seen tremendous growth and we’re just getting started,” said Brian Warfield, senior product manager for SocialCRM. “We continue to improve and grow our offerings based on feedback from our loyal customers in order to meet their marketing needs. We want to express our appreciation to everyone that has been a part of our 10-year journey.”
The SocialCRM shop marketing service is dedicated to providing the most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank-you emails and targeted e-mail promotions, as well as attract new customers through authentic reviews and increased Internet visibility. A dedicated support agent is assigned to every shop customer to ensure maximum results from the service. SocialCRM is integrated with the Mitchell 1 Manager™ SE and most of the industry’s more popular POS systems to improve consumer interactions, create more loyal customers and to encourage positive word-of-mouth marketing.
“Mitchell 1 created SocialCRM because shop owners asked for it and we continue to enhance the product to meet shops’ marketing needs,” said Warfield. “This makes Mitchell 1 a perfect marketing service partner for the aftermarket shop.”
For more information about Mitchell 1 SocialCRM, visit www.mitchell1.com, call (888) 724-6742 Ext. 2115, or locate an independent sales consultant at www.mitchellrep.com.
About Mitchell 1
Headquartered in Poway, California, Mitchell 1 has provided quality repair information solutions to the motor vehicle industry for over 95 years. The Mitchell 1 family of products includes a complete line of integrated software solutions to help auto, medium and heavy truck professionals improve productivity and profitability. ProDemand® optimized with SureTrack® is the most complete solution for OEM and real-world repair information. Manager™ SE is the industry standard for mechanical estimating and shop management information. The SocialCRM shop marketing service delivers automated marketing and customer outreach tools to help shop owners improve their bottom line profits. For the commercial trucking segment, Mitchell 1 TruckSeries provides information required to estimate labor times, diagnose and repair all makes of Class 4-8 trucks. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information about Mitchell 1 products and services, visit the company’s website at www.mitchell1.com.
