FRAM Filtration, a U.S. oil and air filter brand will return to sponsor the Lucas Oil Off Road Racing Series this season, which began at Lake Elsinore (Calif.) Motorsports Park.
"We're excited to partner with the Lucas Oil Off Road Racing Series again this year," said Rich Fleming, Vice President of Sales and Marketing for FRAM Filtration. "In addition to providing oil filters for a number of series vehicles, the off road series is a great way for FRAM to connect with a young, passionate fan base that's highly likely to be DIYers."
FRAM will have a significant race presence around the race track in the nine-venue, 18-event season and is supporting the series with advertising on the CBS, CBS Sports Network and MAVTV broadcasts.
"Many thanks goes out to the great people at FRAM," Lucas Oil Off Road Racing Series Director Ritchie Lewis said. "They provide world-class products to the home do-it-yourselfer, the off road racing industry, and the professional installer. Having FRAM is a perfect fit for our series and we look forward to continuing our relationship."
FRAM supplies oil filters and air filters to the Toyota pace truck, safety trucks, and the Kawasaki SIDE X SIDES used in the Lucas Oil Off Road Racing Series. Headquartered in Lake Forrest, Ill., FRAM Filtration is the leading consumer choice for oil filters in the United States. FRAM Filtration markets a variety of quality oil, air and fuel filters, as well as many automotive components such as PCV valves, crankcase filters and transmission modulators.
For more information on FRAM, visit www.Fram.com , and follow FRAM on Twitter @FRAM_Filters or on Facebook at FRAM Filtration.
The continually growing Lucas Oil Off Road Racing Series brings door-to-door, four-wheel action to challenging, fan-friendly tracks. Team Lucas is an alliance between Lucas Oil Products and select marketing partners that enhances brand awareness, maximizes television coverage and produces live, family friendly event experiences for fans. Lucas Oil Products is the world leader in high-performance lubricants and problem-solving additives, and distributes hundreds of unique formulations in 40 countries, with continued growth every year. Its television production arm, Lucas Oil Production Studios, manages high-def facilities that create more than 300 hours of programming for CBS, CBS Sports, NBC, NBC Sports Network and the Lucas-owned MAVTV Network.
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