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Elite welcomes first international business development coach

Tuesday, January 29, 2019 - 09:00
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Elite has announced that Kevin Jones has joined the company as its first business development coach in the United Kingdom.

Kevin Jones

In his new role, Jones will utilize his 28 years of experience as a successful shop owner to provide 1-on-1 business building guidance to other shop owners throughout the U.K.

After spending several years working as a lead technician for a successful private racing team, Kevin has established himself as one of the most successful automotive business leaders in the U.K.  In addition to owning two shops, Kevin owns a successful vehicle specialist air conditioning company.  He is proud to be the first shop owner in the U.K. to be awarded Elite’s Ethics Certification, and was one of the first shops to achieve the British Standards Kitemark award.

Kevin holds multiple certifications, including Certified Automotive Engineer (CAE), and Associate Member of the Institute of the Motor Industry (AMIMI).  He regularly studies advanced business management courses, and has not only received 2 diplomas in this field in the U.S., but has successfully completed the Accredited Automotive Manager (AAM) designation on the AMI Masters Program.  Kevin believes that his success not only comes from his business acumen, but also from leading an ethics-based business.  His companies regularly contribute to the local community and help raise funds for the Macmillan Cancer Charity and BEN (Motor and Allied Trades Benevolent Fund).

“Being able to find a coach to help shop owners in the U.K. has always been a goal for Elite, so to be able to work with one of Kevin’s caliber, and who shares Elite’s principles, really is a dream come true.”  said Bob Cooper, President of Elite.

About Elite
Elite was founded in 1990 with two primary goals in mind: To help shop owners build more profitable, successful businesses, and to give back to an industry we love. Elite’s services help shops identify business challenges, and improve in the areas of sales, marketing, employee management, recruiting and all facets of shop management so that they may reach their full potential.

Elite hires only coaches and trainers with extraordinary track records of success, who share these goals and have the same passion for making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities.

For more information, visit or call 1-800-204-3548.

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