Cottman Transmission and Total Auto Care, continuing to solidify its place as the most transparent and educational aftermarket car care brand in the industry, announced today a new service promoting safe, preventative car care that will save customers money and peace of mind when purchasing a pre-used vehicle.
To coincide with National Car Care Month (October), Cottman is proud to announce the launch of its Pre-Purchase Check, which is available at participating locations nationwide. The purpose of the Pre-Purchase Check is to help used car buyers learn as much as they can about the car they’re about to buy, making sure it’s safe, secure and a worthwhile investment.
“Too often, consumers see auto repair shops as adversaries, trying to sell them repairs that they’d just as soon not have to buy,” said Derik Beck, vice president of digital marketing at Cottman. “The Pre-Purchase Check is unique in that it both educates the consumer and establishes Cottman as a trusted ally in the car care process, so our valued customers know they always have a place to go with car care questions big or small.”
Even further, Cottman Transmission and Total Auto Care is launching a Cottman Man video to introduce the Pre-Purchase Check and its benefits, so consumers can learn about the service and determine if it’s right for them.
“While there are many services out there that provide consumers with a repair history, that only shows what happened in the past,” said Beck. “Sometimes, events aren’t even reported. They don’t have any information about existing wear, diagnostic trouble codes or problems that haven’t been addressed. That’s where Cottman’s Pre-Purchase Check comes in. Our goal is to keep you safe – and the video is a simple way to communicate this to our customers.”
By using simple explanations in the engaging, animated videos, which are a minute long or less, The Cottman Man provides crucial car care tips to viewers. Underscoring the usefulness of the series are colorful visuals and easy-to-follow guidelines that ensure viewers are more confident about their motor vehicles and the care it requires.
“Our customers often ask us for information that can get confusing if you have a limited understanding of mechanics, transmissions or general car care,” said Beck. “These videos are a critical tool that we can provide them to help them understand all sorts of issues.”
The Cottman Man joins the Transmission Physician, the brand’s notable female transmission specialist who debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
View Cottman’s Pre-Purchase Check video and discover the nearest location to you. To view the Cottman Man and Transmission Physician Video Series, visit www.cottman.com/videos/. And, to learn more about Cottman Transmission and Total Auto Care, please visit www.cottman.com.